Rival Signal, Terms of Service

Last updated: July 5, 2026
Effective date: July 5, 2026

These Terms of Service ("Terms") are a binding agreement between you and Deserve Studio LLC, the company that operates Rival Signal ("Rival Signal", "we", "us", or "our"). They govern your access to and use of the Rival Signal website at rivalsignal.co, the application at app.rivalsignal.co, our API and MCP server, and all related services (together, the "Service").

By creating an account, clicking "I agree", or using the Service, you accept these Terms. If you do not agree, do not use the Service. If you use the Service on behalf of a company or other organization, you represent that you have authority to bind that organization, and "you" refers to that organization.

1. Definitions

• Account: your registered credentials and profile for accessing the Service.

• Workspace: an isolated tenant that holds your competitors, signals, settings, and members. Data in one Workspace is not visible to another.

• Customer Data: information you submit to the Service, including competitor names and domains, notes, settings, integration tokens, and team member details.

• Public Competitor Data: publicly available information the Service collects about the competitors you choose to track, such as their public pricing, homepage, changelog, blog, and careers pages.

• AI Output: explanations, impact scores, confidence levels, recommended plays, battlecards, briefs, and other content generated by the Service using automated reasoning.

• AI Run: one full pass of automated reasoning on a detected change, as described in the Service and metered against your plan.

2. Eligibility and accounts

You must be at least 16 years old, or the age of digital consent in your jurisdiction, to use the Service. You are responsible for the accuracy of your registration information, for safeguarding your credentials, and for all activity under your Account. Notify us promptly at product+security@deserve.studio if you suspect unauthorized access. Authentication is provided through our identity provider, Clerk, and is subject to its terms.

You are responsible for the acts and omissions of anyone you invite to your Workspace.

3. The Service

Rival Signal is a competitive intelligence platform. It detects material changes on the public surfaces of competitors you choose to track, generates AI Output that interprets and prioritizes those changes, and delivers the result in-app and through channels you connect, such as Slack, email, webhooks, our API, and our MCP server.

We may add, change, or remove features at any time. We may impose or adjust usage limits, including the number of competitors, Workspaces, seats, and AI Runs available on your plan.

4. Plans, billing, and payment

Plans. The Service is offered on a free plan and on paid plans (currently Solo, Team, and Agency) plus a Scale offering for larger customers. Current prices and limits are shown on rivalsignal.co/pricing and may change on a prospective basis. The free plan is provided as is and may be modified or discontinued.

Payment processor. Paid plans are billed through Stripe. By subscribing, you authorize us and Stripe to charge your payment method for the recurring fees, plus applicable taxes, until you cancel. You are responsible for providing valid, current payment information.

Renewal. Paid subscriptions renew automatically at the end of each billing period (monthly or annual) at the then-current price, unless you cancel before renewal.

Cancellation. You may cancel at any time from your billing settings. Cancellation takes effect at the end of the current billing period. You keep access to paid features until then.

Refunds. Except where required by law, fees are non-refundable and we do not provide refunds or credits for partial periods, unused AI Runs, or downgrades.

Overages and limits. AI Runs are metered per plan. If you approach or exceed your allowance, we may apply a grace window, prompt you to upgrade, or throttle non-critical processing. We will not silently charge you for overages without notice.

Taxes. Prices exclude taxes unless stated. You are responsible for all taxes associated with your purchase, other than taxes on our income.

5. Acceptable use

You agree not to, and not to permit anyone to:

• use the Service to violate any law, regulation, or third-party right;

• track a person as an individual rather than a business, or use the Service for surveillance, stalking, or harassment of natural persons;

• attempt to access data, Workspaces, or accounts that are not yours, or probe, scan, or test the vulnerability of the Service without our written permission;

• reverse engineer, decompile, or attempt to extract the source code or models of the Service, except to the extent this restriction is prohibited by law;

• resell, sublicense, or provide the Service to third parties except through the Agency plan or a written arrangement with us;

• use the Service to build or train a competing product, or to scrape or harvest the Service itself;

• overload, disrupt, or circumvent any rate limits, security, or usage controls;

• upload malware, or submit Customer Data you do not have the right to submit.

Your responsibility for tracking targets. You choose which competitors and domains to track. You are responsible for ensuring that your use of the Service to collect Public Competitor Data complies with applicable law and does not violate rights you are bound to respect. We collect only publicly available information and honor reasonable technical access controls, but you must not direct the Service at content you are contractually or legally barred from accessing.

We may suspend or limit access if we reasonably believe your use threatens the security, integrity, or availability of the Service or violates these Terms.

6. Customer Data and your content

Your ownership. As between you and us, you own your Customer Data. You grant us a worldwide, non-exclusive license to host, process, transmit, and display Customer Data solely to operate and improve the Service and to provide it to you.

Public Competitor Data. The Service collects and stores Public Competitor Data to provide competitive intelligence to you. This data may reflect third parties who are not our users. You are responsible for using outputs derived from it lawfully and fairly.

Aggregated data. We may create de-identified and aggregated data from use of the Service and use it to develop, benchmark, and improve our products, provided it does not identify you, your organization, or your Customer Data.

Feedback. If you send us suggestions, we may use them without restriction or obligation to you.

7. AI Output and no reliance

The Service generates AI Output using automated reasoning over detected changes. AI Output can be incomplete, out of date, or wrong, and it may reflect inference rather than fact. Every explanation is provided with a confidence level and, where possible, the underlying change it reasons from, so you can check the evidence.

AI Output is provided for informational purposes only. It is not legal, financial, investment, or professional advice, and it is not a guarantee of any competitor's actual intent, conduct, or future behavior. You are solely responsible for decisions you make based on the Service, and you should verify anything material before acting on it.

8. Intellectual property

We and our licensors own all rights in the Service, including software, models, designs, and trademarks. Subject to these Terms and your payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Service for your internal business purposes during your subscription. No rights are granted except as expressly stated.

"Rival Signal" and our logos are our trademarks. You may not use them without our prior written consent.

9. Third-party services and integrations

The Service integrates with third-party products, including Slack, email delivery, and the AI providers that power reasoning, and it can be reached through our API and MCP server. Your use of a third-party integration is governed by that third party's own terms, and we are not responsible for third-party services. When you connect an integration, you authorize us to exchange the data needed to make it work. You may disconnect an integration at any time from your settings.

10. Availability, no warranty

We aim for high availability but do not promise the Service will be uninterrupted, error-free, or secure against every threat. We may perform maintenance, and we may change or deprecate parts of the Service. Unless you have a separate written service level agreement with us, the Service is provided without any uptime commitment.

11. Term, suspension, and termination

These Terms apply while you use the Service. You may stop using the Service and delete your Account at any time. We may suspend or terminate your access if you materially breach these Terms, fail to pay, or use the Service in a way that creates risk or legal exposure for us or others, with notice where practicable.

On termination, your right to use the Service ends. We will make Customer Data available for export for a limited period as described in our Privacy Policy, after which we may delete it in the ordinary course. Sections that by their nature should survive termination will survive, including Sections 6 to 8 and 12 to 17.

12. Disclaimer of warranties

To the fullest extent permitted by law, the Service, including all AI Output and Public Competitor Data, is provided "as is" and "as available", without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, accuracy, title, and non-infringement. We do not warrant that the Service will meet your requirements or that AI Output will be accurate or reliable.

13. Limitation of liability

To the fullest extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, or goodwill, arising out of or relating to the Service, even if advised of the possibility.

Our total aggregate liability arising out of or relating to these Terms or the Service will not exceed the greater of (a) the amounts you paid us for the Service in the twelve months before the event giving rise to the claim, or (b) one hundred US dollars ($100).

Some jurisdictions do not allow certain exclusions or limitations, so some of the above may not apply to you.

14. Indemnification

You will defend, indemnify, and hold us harmless from any third-party claims, damages, and reasonable costs arising out of your Customer Data, your use of the Service, your selection of tracking targets, or your breach of these Terms, except to the extent caused by our own violation of law or these Terms.

15. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will notify you by email or in-app before they take effect. Your continued use of the Service after the effective date means you accept the updated Terms. If you do not agree, stop using the Service.

16. Governing law and disputes

These Terms are governed by the laws of the State of Wyoming, USA, without regard to conflict-of-law rules. The state and federal courts located in Sheridan County, Wyoming will have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service, and you consent to that venue, except that either party may seek injunctive relief in any competent court to protect its intellectual property or confidential information.

17. General

Entire agreement. These Terms, together with the Privacy Policy and any order or plan you agree to, are the entire agreement between you and us regarding the Service.

Assignment. You may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition, or sale of assets.

Severability. If any provision is unenforceable, the rest remain in effect.

No waiver. Our failure to enforce a provision is not a waiver.

Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control.

Notices. We may send notices to the email on your Account. You may reach us at the address below.

18. Contact

Deserve Studio LLC
30 N Gould St, STE R, Sheridan, WY 82801
Email: product@deserve.studio
Web: rivalsignal.co