Your competitive intel is five browser tabs and a spreadsheet, and it still lets a rival blindside you.
Competitive intelligence that thinks, not just watches.
We catch every material change across a competitor’s pricing, homepage, changelog, blog, and hiring pages. Detection is the commodity input beneath us. Interpretation and action are the product.
Explain. AI infers the strategic intent behind each change, in plain language. Why they did it, not just that they did.
Prioritize. Every move gets a 0 to 100 business impact score, so the critical shifts rise and the noise stays down.
Recommend. Each move ends with a play. A counter, an updated battlecard, or a one-line talking point.
Deliver. The ranked feed reaches you in-app, Slack, or email, only when a move clears the bar you set.
From a single explained change to a live map of your whole market.
Every change arrives as a decision, not a diff.
Open one signal and it is all there: the diff, a 0 to 100 impact score, the inferred why with a confidence level, one to three plays to run, and related moves from across the market. A diff tells you a pixel moved. A signal tells you what it means and what to do next.
Impact score
Inferred why
Recommended plays
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One competitor is one object, not fifty URL monitors.
We fold pricing, messaging, design, hiring, and features into a single competitor entity with timelines. Competitor DNA fingerprints their strategy and predicts their next move. Pricing Intelligence tracks how they monetize, the Design Evolution Timeline replays their landing page across years, and the Feature Adoption Timeline shows what they shipped and how fast. Messaging Intelligence catches every positioning shift.
Competitor DNA
Pricing Intelligence
Design timeline
See the whole board, not one square at a time.
Because we model every rival as structured events over time, we read the whole board. The Opportunity Feed surfaces market openings with an action attached, and Pattern Recognition catches category-wide trends, like three of your five rivals launching an AI tier this quarter. The Market Heatmap shows where innovation is accelerating. Future Prediction forecasts each rival’s likely next move.
Opportunity Feed
Pattern Recognition
Market Heatmap
Opportunity Feed
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0%
Pattern Recognition
0%
0%
Market Heatmap
0%
0%
Future Prediction
0%
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The play, delivered where your team already works.
The AI Strategic Advisor gives you a weekly brief at founder altitude, the two or three priorities that matter with an action attached to each. Battlecards draft themselves per competitor and refresh as rivals move. Alerts and digests reach you in Slack, email, or in-app, only when a move clears the bar you set. A REST API and an MCP server put your feed inside Claude, Cursor, and your own tools.
AI Strategic Advisor
Battlecards
Slack & API
Where Rival Signal pays back fastest.
Three steps to a competitor move you can act on.
Rival Signal
Competitive intelligence that thinks, not just watches.
Detection is a commodity. Decisions are the product.
Every tool in this market does the easy 20%. They tell you a page changed, never why, whether it matters, or what to do. Enterprise platforms can, but only behind a $30K contract and a full-time analyst, and the AI-first tools hide the real reasoning behind an $80 upsell. We built Rival Signal to do the analyst’s actual job, self-serve, on a card, in a tool you want to open.
10
Signature AI features, on every plan including free.
Linear-grade
Built like Linear. Keyboard-first, fast, and stakeholder-ready.